Ideas for advertising companies

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News & Specials

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Ideas for advertising companies

Do not let the fact that your business is not a giant corporation dissuade you from advertising. Effective advertising should not necessarily include spending money on large media campaigns or the need to hire an advertising agency. Use a few low-cost ideas in your advertising strategy, which will help you reach potential customers without breaking the process.

Send out press releases
If you are just starting out or experiencing a significant change, such as expanding or adding a new location, send a press release to your local media outlet. This can be especially effective if your business offers a unique idea or satisfies an unfulfilled need in your market. A documentary in a local newspaper costs you nothing and provides a lot of advertising for your business.

Presentations
If your business includes marketing a new product, work with local retailers to customize the presentation at their place of business. If you are selling a food product, see if you can give away free samples at your local grocery store or market. An innovative home appliance can be on display at a hardware or hardware store.

Developments
Events such as exhibitions and street fairs provide you and your business with a large number of potential customers. Trade shows in particular allow you to target a specific industry that would have a need for your product or service. You will probably have to pay for the booth space, but the cost can be easily refunded by getting new customers. Attractive booth display can attract attention to your business.

Business Cards
Business cards are an inexpensive way to reach a large number of potential customers. In addition to the basic contact information, your card must contain a catchy advertising slogan and a call to action. A colorful image can also make your card stand out. Be sure to carry several cards with you wherever you go and include them in each part of the mail you send.

Leaflets
A flyer can be used to advertise a grand opening or special sale. If you own a computer and a printer, you can even design your own flyer without having to pay typography to create them. Leaflets can be placed virtually anywhere from car windshields to bulletin boards, or you can simply hand them out to passers-by.

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